IIT Delhi
Edtech
Introduction
The Indian Institute of Technology Delhi (IIT Delhi) stands as one of India's most prestigious engineering and research institutions. Established in 1961 and designated an "Institute of National Importance" by the Government of India, IIT Delhi has cultivated a legacy of excellence in education, innovation, and leadership development.
Strategic Approach
Conversion Optimization
Designed a multi-stage qualification funnel to pre-filter applicants
Implemented progressive lead scoring to prioritize high-potential candidates
Optimized landing pages for conversion with clear value propositions
Audience Refinement
Developed detailed buyer personas based on entrepreneurial intent signals
Created custom audiences targeting professionals with demonstrated business interests
Employed lookalike modeling based on previous successful participants
Creative Strategy
Highlighted IIT Delhi's prestigious reputation and entrepreneurial success stories
Showcased specific program outcomes and ROI through case studies
Utilized a mix of testimonial-driven content and institutional authority
Results
The campaign delivered exceptional performance across all key metrics:
Total Leads Generated: 647
Qualified Conversions: 28
Conversion Rate: 4.3%
Program Value: ₹1,00,000 per enrollment
Total Revenue Generated: ₹28,00,000
Platform: Meta Ads (Meta and Google Ads)
ROAS (Return on Ad Spend): 93x