Tudedude

Introduction

TuteDude is an Indian e-learning platform established in 2020 by IIT Delhi alumni. The company has carved out a niche in the competitive EdTech landscape by offering high-quality, self-paced courses across in-demand disciplines including coding, data science, and UI/UX design. Despite competetive courses and pricing, tutedude faced challenges with scaling.

Strategic Approach

Multi-Channel Optimization

• Restructured Google Ads campaigns with precision keyword targeting for high-intent learners

• Developed custom Meta audience segments based on educational interests and career aspirations

• Implemented advanced attribution modeling to understand cross-platform user journeys

Value Proposition Refinement

• Repositioned TuteDude's offerings to emphasize unique benefits (mentorship, doubt-solving)

• Developed messaging that highlighted IIT pedigree and expert-led curriculum

• Created comparison frameworks demonstrating superior learning outcomes versus competitors

Course Value Enhancement

• Collaborated on course bundling strategies to increase average transaction value

• Created limited-time promotional structures that preserved perceived value

• Developed tiered pricing models with clear value differentiation