Marketing for independent boutiques in Italy
Instagram, Google and WhatsApp advertising built for boutique owners. We put your shop window in front of people in your area and report the results in messages, visits and sales, not likes.
20 minutes by phone or video call. You choose the time, even Monday morning or after closing.
The channels your customers use every day
“Good morning! Do you have the dress in the window in a 42?”
New arrivals shown to people living within 3 km
Google Maps
New request for directions to the shop
VIP customers
Collection preview sent on WhatsApp
What happens when your area sees the new arrivals
The context
Almost everyone who walks into a boutique today has seen something first: a post, a Google search, a message. You don't need to become an online store. You need the right people to know what's in your window before they find it discounted somewhere else.
of clothing in Italy is still bought in physical shops.
Source: Osservatorio eCommerce B2C, Netcomm and Politecnico di Milano
of in-store purchases start with a digital touchpoint.
Source: Netcomm NetRetail 2025
of Italians had already bought at a discount before the July 2026 sales.
Source: FISMO Confesercenti and Ipsos, July 2026
What we do
Six services designed for boutiques and run by one team. No jargon, no packages sold over the phone.
01
Instagram and Facebook ads for your area
We show your new arrivals to people who live or work near the shop. Small budgets, a precise area, real pieces photographed well.
Meta Ads
02
Get found on Google and Maps
A polished Google profile, correct opening hours, fresh photos and reviews. Plus ads when someone searches “women's boutique” in your city.
Google Ads
Google Maps
Reviews
03
Customers who come back, with WhatsApp
Lists for your loyal customers, collection previews, a message to anyone you haven't seen in a while. The channel your customers actually read.
WhatsApp Business
Newsletter
04
Your pieces, photographed and described
Photos and short videos of new arrivals, with copy in Italian and English for Instagram, Google and your online catalogue.
Content
Copy
Catalogue
05
Attract international tourists
An English Google listing, a presence on maps and campaigns for visitors in town for a few days. Since the tax-free threshold dropped to €70, small businesses have recorded 61% more tax-free transactions (Global Blue).
Google in English
Tax free
Maps
06
One plan a month, a report you understand
Every month we tell you what we did, what you spent and what happened: messages, calls, requests for directions. On one page, in Italian or English.
Monthly plan
Report
And when needed, also
Google Shopping and product ads
Website and online store review
Newsletters and automated messages
Competitor shop analysis
Shop positioning and image
Ideal customer research
Zalando and Vinted for leftover stock
In-store evenings and events
Your calendar
The saldi (Italy's official seasonal sales), promotion bans, season changes, Black Friday. Every month has a right move, and we plan it with you in advance.
01
Jan
Winter sales
Start with VIP customers, then your area. Tourists get the English listing.
02
Feb
First arrivals
The sales end. Previews of the new collection on WhatsApp and Instagram.
03
Mar
Full price
The new season sells at full price: campaigns built on the pieces, not on discounts.
04
Apr
Ceremonies
Communions, weddings, events: appointments by booking.
05
May
Mother's Day
Gift ideas, and lapsed customers won back with a personal message.
06
Jun
Last full-price weeks
Where the 30-day pre-sales ban applies, promote what's new, not discounts.
07
Jul
Summer sales
From the first Saturday of July. Targeted discounts, not the whole shop.
08
Aug
Tourists and the break
In holiday towns, focus on visitors. In cities, get ready for September.
09
Sep
New collection
If it's still warm, lead with lighter pieces. Trade fairs bring the ideas.
10
Oct
Styling sessions
Appointments and outfit advice: the edge that online shops don't have.
11
Nov
Short Black Friday
One to three days, on selected pieces, only if it pays off for you.
12
Dec
Christmas
Up to 30% of the year's takings. Gift cards, gift wrapping, longer hours.
Promotional sales are banned in the 30 days before the saldi in Lombardy, Lazio, Emilia-Romagna, Tuscany, Piedmont, Campania, Basilicata and Molise, and in the 15 days before in Liguria, Apulia, Calabria and Aosta Valley. The rules change from region to region: we check them for you.
The first 30 days
No waiting for months. Here's what we do, week by week.
01
Week 1
We get to know you
A video call with you: we look at your Instagram, Google and shop together. You give us access to your accounts, which stay yours.
02
Week 2
We get things in order
Google profile, WhatsApp Business and tracking for messages, calls and requests for directions.
03
Week 3
First campaigns
Your new arrivals shown to your area, with a test budget you decide.
04
Week 4
First report
One page: who saw it, who messaged, who asked for directions, how much you spent.
The first enquiries usually arrive between week four and week eight. We tell you up front, so there are no surprises.
The report
Every month you get one page with the numbers that matter to a shop, plus a 20-minute video call to plan the next month together.
✓
Only numbers you can check yourself
✓
Ad spend visible to the cent, in your own account
✓
A concrete proposal for the following month
Monthly report
Example layout
People reached in your area
WhatsApp messages received
Calls from your Google profile
Requests for directions
Ad budget spent
What we do next month
20-minute video call, Monday morning
Pricing
Three tiers, one monthly price. Your ad budget is separate: you pay Meta and Google directly with your own card, so you see every euro.
Vetrina
For shops starting from zero that want to be found.
from
€390
per month + VAT
✓
Polished Google profile and review management
✓
WhatsApp Business with customer lists
✓
Instagram plan for new arrivals
✓
One-page monthly report
Start with the check-up ↗
Recommended
Boutique
For shops that want more foot traffic, every month.
from
€790
per month + VAT
✓
Everything in Vetrina
✓
Instagram and Facebook ads for your area
✓
Google ads for your city
✓
WhatsApp previews for VIP customers
✓
Monthly video call
✓
Recommended ad budget: €400–1,000 per month
Book the check-up ↗
Atelier
For owners with several shops or who also sell online.
from
€1,490
per month + VAT
✓
Everything in Boutique
✓
Google Shopping and product ads
✓
Campaigns for international tourists
✓
Photos and videos of new arrivals
✓
Zalando and Vinted for leftover stock
✓
Website and online store review
Let's talk ↗
✓
Monthly contract, cancel with 30 days' notice, by email or PEC. No automatic annual renewal. The first month is a trial: if you're not convinced, you stop there.
In writing
Many boutiques have been burned by packages sold over the phone. Here's how we work.
What you won't get from us
What we don't promise
✕
Guaranteed results: nobody can really guarantee them
✕
12-month contracts with automatic renewal
✕
Reports full of likes and views
✕
Accounts and pages registered to the agency
✕
Work passed to others without telling you
TicTakMedia
What we do promise
✓
A contact person who speaks Italian and replies during your hours
✓
Monthly contract: cancel with 30 days' notice
✓
A one-page report with messages, calls and spend
✓
Profiles, pages, data and photos stay yours, always
✓
Openness about who does the work: the campaign team is in India and we tell you from day one
Founding Boutiques programme
We don't show you case studies from Italian boutiques because we're only starting in Italy now, and we'd rather say so. The first five boutiques get reserved terms, in exchange for letting us share how it went, with the real numbers.
brands served
different industries
years of experience
in ad spend managed
TicTakMedia figures across all clients worldwide, not just in Italy.
Apply with your boutique ↗
Do it yourself
Free, fifteen minutes, from your phone. Tick the ones you've already done.
There's a lot of room to grow: the free check-up tells you where to start.
Get my full check-upFAQ
No. Many boutiques start with Instagram, WhatsApp and their Google profile. If you have a website, we look at it during the check-up and tell you whether it's worth investing in.
Free check-up
In 20 minutes we go through your Google profile, Instagram and any active campaigns together. You leave with three things to do straight away, even if you decide not to work with us.
✓
No commitment, no lock-in
✓
By phone, WhatsApp or video call
✓
At times that suit you, never on Saturdays
TT
Your contact person
Contact for boutiques in Italy
Mon–Fri 9am–7pm · on WhatsApp in the evening too
Book your free check-up call.
Pick a 20-minute slot on the calendar and we go through your Google profile, Instagram and campaigns together.
Book a call →
Opens our calendar in a new tab.