Marketing for towing and roadside companies in the US
Google Ads, Local Services Ads and Google Maps built for towing. We put your trucks at the top when someone searches “tow truck near me” and report every result in calls, jobs and cost per job.
Month-to-month. Every account stays in your name. Built only for towing and roadside.
Where stranded drivers find a tow
Google Ads
Call from a stranded driver, 2 miles from your yard
Local Services Ads
Google Screened badge next to your name
Google Maps
Top 3 for “tow truck near me” in your zip codes
Call tracking
Call recorded and matched to a dispatched job
What your phone sees when the ads, the map and the tracking work together
The problem
The driver stuck on the shoulder at 11 p.m. searches, calls the first two or three companies on the screen and books whoever answers with a price and an ETA. If that isn't you, it's a competitor, a lead broker or a fake listing.
is what motor clubs commonly pay for a local tow that retails at $95–125.
Source: TowMarX, July 2026
fake business listings Google removed in a single 2025 case, with towing and locksmiths named as targets.
Source: Google lawsuit, reported by CBS News, March 2025
towing businesses in the US, and none with more than 5% of the market. You win it zip code by zip code.
Source: IBISWorld, 2026
What we do
Six services built around how towing customers actually find you. No jargon, no shared leads, no long contract.
01
Google Ads built for calls
Ads with a call button for “tow truck near me”, “flatbed tow” and “heavy duty towing” in the zip codes you actually cover. Scheduled around nights, weekends and storm days.
Google Ads
Call assets
Bing
02
Local Services Ads, handled
Pay per lead at the very top of Google. We handle the screening: background checks, licenses and the insurance proofs (on-hook, garage keepers, cargo) that take three to four weeks.
Google Screened
Pay per lead
03
Google Maps that ranks
Profile, categories and photos of your real trucks, review requests after every job, and reports on the fake listings that steal your calls.
Business Profile
Reviews
Spam reports
04
Every call tracked and recorded
A tracking number per channel, recorded calls, missed-call alerts and a weekly match of calls to dispatched jobs. You see cost per job, not clicks.
Call tracking
Recordings
Cost per job
05
A website that gets the call
Loads fast on a phone at the side of the road, puts your number on every screen, and has a page for every town and service you cover.
Website
Service-area pages
Click to call
06
Heavy duty and commercial accounts
Campaigns for recovery, long tows and heavy duty, plus outreach to fleets, dealerships, body shops and property managers for work that comes back every month.
Heavy duty
Fleets
PPI
And when you need it
Driver recruiting ads
Apple Maps and Bing Places
Missed-call text back
Storm-day budgets
Competitor and fake-listing audit
Truck wrap and brand refresh
Job reports from your dispatch data
Multi-location roll-ups
Results
Our towing work runs on the same numbers you do: jobs dispatched, cost per job and profit per job. These come from accounts we manage.
towing jobs across our national towing network
towing accounts managed in one network
daily job volume, with cost per job holding steady
profit to ad spend for King Towing
King Towing
2.2:1 profit to ad spend
Cost per job 68% below the network benchmark, the most efficient account in a 70-account network.
Read the case study ↗
High-volume operator
48,000+ jobs
The largest volume in the network, at 25% below benchmark cost per job.
Read the case study ↗
Heavy-duty recovery
~3× profit per job
Budget steered to two-way tows and recovery work instead of cheap light-duty calls.
Read the case study ↗
Independent operator
50% lower cost per job
Cost per job at half the network average, with profit after costs above total ad spend.
Read the case study ↗
Results from TicTakMedia towing accounts. Your market, fleet and budget will change the numbers.
See all towing case studies ↗
The first 30 days
No six-month wait to find out if it works. Here's the first month, week by week.
01
Week 1
Audit and tracking
We check how your calls are handled today, set up tracking numbers and recording, and review your Google profile.
02
Week 2
Clean-up and screening
Google profile fixed, fake listings reported, Local Services Ads screening started with your documents.
03
Week 3
Ads live
Search ads with call buttons in your zip codes, scheduled around your dispatch hours and your trucks.
04
Week 4
First report
Calls, recorded calls, dispatched jobs and cost per job, on one page, with what we change next.
Local Services Ads usually go live after Google's three to four week screening. We give you the dates upfront.
The report
Every month you get one page with the numbers a towing company runs on, plus a 15-minute call to decide the next month.
✓
Every call recorded and tagged by source
✓
Missed calls flagged the same day
✓
Ad spend billed by Google to your card, visible to the cent
Monthly report
Example layout
Calls from Google Ads
Calls from Local Services Ads
Calls from Google Maps
Missed calls
Dispatched jobs
Cost per job
What we change next month
15-minute call, at a time that suits dispatch
Pricing
Three plans, one price a month. Your ad spend is separate and billed by Google straight to your card, so you see every dollar.
Rollback
For 1–5 trucks that want more cash calls.
from
$690
per month + ad spend
✓
Google Ads built for calls
✓
Google Maps profile and review requests
✓
Call tracking with recorded calls
✓
One-page monthly report in calls, jobs and cost per job
Start with the audit ↗
Recommended
Wrecker
For 5–20 trucks that want to rely less on motor clubs.
from
$1,290
per month + ad spend
✓
Everything in Rollback
✓
Local Services Ads set-up and screening
✓
Service-area pages on your website
✓
Fake-listing monitoring and reports
✓
Weekly call-to-job report
✓
Recommended ad budget: $2,000–6,000 per month
Get the free audit ↗
Rotator
For heavy duty and multi-location groups.
from
$2,490
per month + ad spend
✓
Everything in Wrecker
✓
Heavy-duty and recovery campaigns
✓
Fleet, dealership and property-manager outreach
✓
Driver recruiting ads
✓
Reports by location and truck type
✓
Monthly strategy call
Let's talk ↗
✓
Month-to-month, cancel with 30 days' notice. Your website, Google profile, ads account and tracking numbers stay yours if you leave.
In writing
A lot of towing companies have been burned by lead brokers and long contracts. Here's how we work instead.
What you won't get from us
What we don't do
✕
Guaranteed #1 on Google: nobody can promise that
✕
Calls shared with other towing companies
✕
12-month contracts that renew themselves
✕
Reports full of clicks and impressions
✕
A website, Google profile or ads account in our name
TicTakMedia
What we put in writing
✓
Month-to-month: cancel with 30 days' notice
✓
Every call goes to your dispatch, and only yours
✓
Your website, Google profile, ads account and tracking numbers stay yours
✓
A monthly report in calls, jobs and cost per job
✓
Straight about who does the work: our campaign team works from India, and we tell you on the first call
Do it yourself
Free, fifteen minutes, from your phone. Tick the ones you've already done.
Plenty of your calls are going to someone else. The free audit shows you where.
Get the full auditFAQ
No. We run the ads, the Google profile and the tracking inside your own accounts. Every call goes straight to your dispatch, and nobody else gets it.
Free Call & Maps Audit
In 20 minutes we show you where your calls come from today, where you rank on the map across your service area, which fake listings sit near you, and whether you qualify for Local Services Ads. You keep the findings either way.
✓
No contract, no pitch deck
✓
By phone or video, early morning or evening
✓
Straight answers in towing terms
Book your free audit call.
Pick a 20-minute slot on the calendar and we go through your calls, your map rankings and your Local Services Ads eligibility together.
Book a call →
Opens our calendar in a new tab.