Residential electrical.High-trust category. We built the inbound flywheel.
Ant Power LLC is a residential electrical contractor competing in a high-trust, review-driven local category. We built the unified inbound pipeline, GMB engine, and review automation that turned scattered leads into a single tracked database.
What changed for Ant Power LLC
Trust-driven category. Scattered leads.
Ant Power runs residential electrical service: panel upgrades, EV chargers, generator installs, and emergency repair. It’s a category where homeowners get three quotes and pick the one with the best reviews and the fastest response.
The team had the licensing, the truck fleet, and the local presence. What it didn’t have was a unified inbound system: phone calls, web forms, and GMB inquiries were landing in three different places with no shared follow-up cadence.
The job: build the pipeline that captures every lead, routes every call to an estimator, and converts every job into the next Google review.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
Every lead. Every review.
Inbound Calls Captured
Contact Database
Email Touchpoints
Text Conversations
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
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