Lifecycle and retention

Make the second orderpay for the first.

We build email and retention flows that turn a first order into a second one, so paid media stops carrying the whole business. Every flow is built around the moments customers actually make repeat decisions.

Email flowsSegmentationDeliverabilityAbandoned cartWin-backSMS

Rated 5.0 by the founders we work with

The brands we have grown

WelcomeNew subscribers met with a flow
Abandoned cartReminders sent while intent is fresh
SegmentsLists split by what customers do
Win-backLapsed buyers invited back

Flows that bring customers back

Scope

What this includes

Every part below is run by one team and measured against one number: the revenue it returns.

01

List health and segmentation

We clean the list, remove what is dragging deliverability down, and segment it by behavior so every send goes to the right group.

02

Welcome and abandoned cart flows

We build the first flows a new subscriber or shopper meets, timed and written to move them toward a first or next order.

03

Post-purchase and win-back sequences

We keep customers engaged after the sale and bring back the ones who have gone quiet, before they forget why they bought.

04

SMS where it fits

We add SMS to the flows and moments where it earns its place, without adding noise where email already does the job.

Our process

How we run it

A clear sequence from the first audit onward, so you always know what is happening and why.

01

Audit the list

We review list health, flow coverage and deliverability to see where revenue is being left on the table.

02

Build the flows

We write and build the flows and segments your lifecycle is missing, in the order that pays back fastest.

03

Refine on results

We watch open, click and revenue performance by flow and adjust timing, segments and copy as the list responds.

Deliverables

What you get

Lifecycle and retention · 3 deliverables
What lands with youIncluded

Flow library

A complete set of welcome, abandoned cart, post-purchase and win-back flows built and live in your account.

Segmentation model

A clear structure for grouping subscribers by behavior, so every send reaches the group it is meant for.

Deliverability baseline

A cleaned list and sending practice that keeps your emails landing in the inbox, not the spam folder.

FAQ

Straight answers.

How we handle lifecycle and retention, in plain terms.

We work inside the email and SMS platform you already use when it fits your needs. If it does not, we recommend options and plan the move of lists and flows with you.

Free first call

Ready to start?

Tell us how your list and flows are set up, and we will start with the flow that pays back fastest.

30 minutes · Specific to your business