Stranded driver.Phone in hand. We answered every time.
DMV Towing operates 24/7 across the DC, Maryland, and Virginia metro. We built the inbound system that captures every emergency call, routes after-hours leads instantly, and turns roadside panic into booked tows.
What changed for DMV Towing
Roadside emergencies. Missed calls = lost jobs.
DMV Towing competes in a category where the buyer is stranded, frustrated, and willing to call the first listing that picks up. Every missed call is a tow that went to a competitor. There’s no second touch.
After-hours volume was strong, but the routing wasn't. Voicemails sat overnight. The team had no shared view of which calls were live, which were quoted, and which had been booked.
The job: build a 24/7 call-capture and routing system so every roadside emergency landed on a phone that answered.
Missed Calls = Lost Jobs
Every missed inbound during a roadside emergency is a tow that goes to the next listing, and those listings answered the phone.
No 24/7 Routing
After-hours and weekend leads were hitting voicemail. Emergencies don’t wait until Monday morning.
GMB Underperforming
Local map pack visibility was patchy. “Near me” searches were converting on competitor profiles instead of this brand.
No Lead Visibility
Phone, web, and form leads sat in separate inboxes. No single source of truth, no follow-up cadence, no accountability.
Three layers. Built for the category.
Every minute matters in emergency response. We built a missed-call text-back loop, 24/7 inbound routing, and a CRM that converts panic calls into booked jobs.
Missed-Call Text Back
Every missed call triggers an instant SMS so prospects don’t bounce to the next listing. The single highest-impact lever in emergency local services.
24/7 Lead Routing
Inbound across phone, web, and GMB feeds into one unified pipeline. After-hours and weekend leads get triaged the same way as business-hours calls.
GMB + Local Capture
Optimized Google Business Profile, review generation, and local search ads so the brand owns the “near me” moment when a stranded driver needs help right now.
Every call. Every hour.
Emergency Calls Captured
Conversation Time
SMS Conversations
Contact Database
Timeline
Phase 01: Audit + Foundation
Audited inbound channels, missed-call rates, and GMB performance. Mapped the leaky-funnel diagnosis and built the rebuild plan.
Phase 02: GHL + Missed-Call SMS
Stood up GoHighLevel as the unified inbound layer. Missed-call text-back live within 7 days. After-hours routing fixed.
Phase 03: GMB + Paid Layer
GMB fully optimized, review generation flowing, and local search ads launched on emergency-intent queries. Inbound volume started compounding.
Phase 04: Full Stack Delivering
All channels: phone, web, GMB, SMS, email, feeding one CRM. Lead capture rate maximized, response time inside the SLA, repeat customers tracked.
Let’s do this for your brand.
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