CA$2,550 Spent. CA$63,000 Earned. 24.7× ROAS.
CTT Academy was losing students to competitors who ranked higher, not who trained better. We made them impossible to miss in 5 months.
A Great School.
Nobody Could Find.
CTT Academy trains commercial truck drivers in Mississauga — a high-intent market where one call becomes a CA$5,000+ course enrolment.
Their average local rank was 16.32. Nearly half the time they weren't in the Map Pack at all. Competitors who trained worse were winning because they ranked better.
Every month spent invisible was students enrolling elsewhere. At a CA$5,000+ average course value, even a handful of missed leads meant tens of thousands in lost revenue.
Local Rank
Visibility
Pack
Two Levers.
One Direction: Up.
We identified the two highest-leverage moves and executed with precision.
Precision Audience Testing
Rebuilt the campaign around Ontario-specific intent signals. Multiple segments ran simultaneously — budget shifted weekly to whoever converted best.
- Career-switchers, job seekers & CDL upgraders tested separately
- Ad creative matched to each segment's core motivation
- Weekly budget reallocation to top-converting audiences
- Landing pages aligned to MELT, AZ and DZ programmes
Map Pack Domination
Top 3 or invisible — there's no middle ground in local search. We audited every gap and built a systematic ranking program across Mississauga.
- Full Google Business Profile audit and rebuild
- Ranking gaps mapped by query and geographic grid
- Targeted highest-volume commercial driving queries
- Weekly rank tracking with iterative improvements
5 Months.
24× Return.
| Metric | Before TicTak | After TicTak | Improvement |
|---|---|---|---|
| Avg. Local Rank | 16.32 | 4.04 | ↑ 75% better |
| High Visibility Share | 2% | 56% | ↑ 2,700% |
| Out of Map Pack | 47% | 0% | ↓ Eliminated |
| Cost Per Conversion | — | CA$5.44 | Industry-leading |
| Lead Revenue Generated | — | CA$63,000+ | 24.7× ROAS |
| Customer Acquisition Cost | Baseline | −30% | ↓ 30% lower |
Invisible → Unavoidable.
Drag or hover to reveal the transformation. This is what it looks like when every single local search returns a result for CTT Academy.
Ready for Your
24× Story?
CTT Academy went from 47% invisible to completely dominant in 5 months. If your competitors are outranking you, every day costs you leads.
No lock-in contracts · No vague decks · Clear plan in 30 minutes