24.7× ROAS.CA$2,550 in ad spend returned CA$63,000 in lead revenue.
CTT Academy was losing students to competitors who ranked higher, not who trained better. We made them impossible to miss in 5 months, with Google Ads and local SEO run as one system.
What changed for CTT Academy
A great school. Nobody could find it.
CTT Academy trains commercial truck drivers in Mississauga, a high-intent market where one call becomes a CA$5,000+ course enrolment.
Their average local rank was 16.32. Nearly half the time they were not in the Map Pack at all. Competitors who trained worse were winning because they ranked better.
Every month spent invisible was students enrolling elsewhere. At a CA$5,000+ average course value, even a handful of missed leads meant tens of thousands in lost revenue.
Ranked 16.32 in local search
Far below the top 3 results where local searches for driving schools actually get clicked.
Out of the Map Pack 47% of the time
Nearly half of all local searches returned no listing for CTT Academy at all.
High visibility on just 2% of searches
Even when they showed up, it was rarely where students were looking.
Every missed lead was a CA$5,000+ course
Each lost impression was a student enrolling with a competitor instead.
Two levers. One direction: up.
We identified the two highest-leverage moves, paid search and the local Map Pack, and executed both with precision.
Precision audience testing
Rebuilt the Google Ads campaign around Ontario-specific intent signals. Career-switchers, job seekers and CDL upgraders were tested as separate segments, each with ad creative matched to its core motivation.
Weekly budget reallocation
Segments ran side by side and budget moved every week to whichever audience converted best. Landing pages were aligned to the MELT, AZ and DZ programmes.
Google Business Profile rebuild
In local search it is top 3 or invisible. We ran a full audit and rebuild of the profile and closed every gap we found.
Systematic Map Pack ranking
Ranking gaps mapped by query and geographic grid across Mississauga, the highest-volume commercial driving queries targeted first, and weekly rank tracking with iterative improvements.
5 months. 24× return.
CA$2,550 in total ad spend returned CA$63,000+ in verified lead revenue. Every dollar worked like twenty-four.
Return on ad spend
CA$2,550 spend, CA$63,000+ lead revenue
From Google Business Profile
Direct inbound, 5 month window
Conversion rate
Industry average: 3 to 5%
Cost per conversion
On a CA$5,000+ course value
Sales qualified leads
Warm leads with intent to enrol
Lower customer acquisition cost
Against the pre-campaign baseline
Better average local rank
From 16.32 to 4.04 across Mississauga
High visibility share
Up from 2%. Out of pack cut from 47% to 0%
Why CA$5.44 per conversion is exceptional.
The average CTT Academy course costs CA$5,000+. That is a cost-to-revenue ratio of roughly 1:920 per lead. A single enrolled student covers about 900× the cost of acquiring them.
01
Avg. local rank: 16.32 → 4.04
75% better placement across Mississauga searches.
02
High visibility: 2% → 56%
CTT Academy now shows where students actually look.
03
Out of Map Pack: 47% → 0%
The searches where CTT was completely invisible were eliminated.
Timeline
Week 1: Campaign launched
Ads live and the Google Business Profile audited.
Month 1: First 50 calls in
Early conversion rate above 22%.
Month 2: Breaking the top 10
Average local rank drops below 10.
Month 3: Out of pack 0%
Full Map Pack visibility across target searches.
Month 5: CA$63K+ verified
24.7× ROAS confirmed.
Results like this, in other accounts.
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