Pest emergencies.Recurring service model. We built the engine for both.
Harveys Pest Control runs residential and commercial pest service across the LA market. We built the inbound layer that captures every emergency call and the recurring system that converts one-time treatments into quarterly service contracts.
What changed for Harveys Pest Control
One-time calls. Recurring revenue lost.
Harveys serves the LA pest control market, a category that lives at the intersection of emergency response and recurring revenue. The first call is urgent. The LTV is in the quarterly contract.
The team was capturing the urgent calls but losing the recurring conversion. One-time treatments weren’t getting converted into ongoing service. Each successful job was leaving 10× revenue on the table.
The job: build the system that handles the urgent call AND captures the recurring opportunity, with quarterly nudges, contract upsells, and review velocity.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
One-time → recurring.
Inbound Calls Captured
Email Touchpoints
Text Conversations
Contact Database
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
Let’s do this for your brand.
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