Family-owned shop.Dual specialty. We built the engine for both.
McIntyre’s Lawnmower & Locksmith Shop is a family-owned Westfield, NJ institution combining small-engine repair with locksmith services. We built the inbound + scheduling + review engine that handles 130 calls and 330 emails across both service lines.
What changed for McIntyre’s Lawnmower & Locksmith Shop
Two service lines. One legacy shop.
McIntyre's has served Westfield, NJ for generations: small-engine repair on one side, locksmith on the other. Two different customer types, two different sales cycles, one family-owned shop holding it all together.
The legacy operations relied on tribal knowledge and phone follow-up. The next generation needed a digital layer that captured both service-line customer bases and routed them appropriately.
The job: install a CRM that respects the dual specialty (small-engine repair on one track, locksmith service on another) with shared review velocity that fuels both.
Inbound Falling Through Cracks
Inbound came from phone, web, walk-in, and referrals, with no unified system to catch every lead and respond before the prospect bounced.
No Follow-Up Discipline
First-time customers came in, got service, and were never contacted again. The repeat-purchase lever was just sitting there unused.
Review Generation Ad-Hoc
Customers loved the service. Almost none of them ever wrote a review. The reputation engine was running on memory only.
No Operational Visibility
Owner-operator couldn’t see lead flow, response time, or conversion rate. Every decision was vibes-based instead of data-based.
Three layers. Built for the category.
Niche local businesses win on response time and reputation. We built the engine that captures every inbound, books fast, and turns delighted customers into the brand’s most reliable acquisition channel.
Inbound Capture System
Phone, web, chat, and walk-in all feed one pipeline. Missed-call text-back, instant SMS confirmation, no leak between channels.
Booking + Follow-Up
Calendar links, automated reminders, and post-visit follow-up built into the journey. Repeat customers come back because the experience never gets dropped.
Reputation Velocity
Review generation automation that turns every great visit into a public 5-star. Local rankings improve. CAC drops. Compounding loop.
Two specialties. One engine.
Inbound Calls
Email Touchpoints
Text Conversations
Contact Database
Timeline
Phase 01: Inbound Mapping
Mapped every way a lead could enter the business: phone, web, walk-in, referral, social. Built the capture system across all of them.
Phase 02: Unified Capture Live
GoHighLevel routing all inbound into one pipeline. SMS confirmation, response-time SLAs, and follow-up cadence built in.
Phase 03: Repeat + Review Layer
Post-visit follow-up, repeat-purchase nudges, and review generation automation. The flywheel from delight → review → next customer started.
Phase 04: System in Steady State
Owner-operator visibility into every metric. Reviews flowing. Repeat bookings stacking. Acquisition cost dropping with each compounding cycle.
Results like this, in other accounts.
Let’s do this for your brand.
Free strategy call. We’ll look at your current numbers and tell you exactly where the opportunity is.
No contracts required · 30 minutes · Specific to your business