Houston storm season.Roofing is a sprint. We built the engine for it.
ABSI Roofing serves Houston residential and commercial roofing. We built the inbound capture and pipeline system that handles 241 calls and 57 form submissions during peak storm season: every lead routed, every estimate scheduled, every job tracked.
What changed for ABSI Roofing General Contractors
Storm-season volume. Manual chaos.
ABSI Roofing operates in Houston, a market where storm season delivers 6 months of normal demand in 6 weeks. The team can do the work; the question is whether the inbound system can keep up.
Prior to TicTakMedia, peak-season inbound was getting lost. Web forms, calls, and Facebook inquiries were landing in three places. Estimators were double-booked. Some prospects waited three days for a callback, and called someone else.
The job: build the operational system that scales with peak demand, unified pipeline, fast routing, and review velocity that fuels the next storm season.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
Peak volume. Clean pipeline.
Inbound Calls
Form Submissions
Email Touchpoints
Active Lead Database
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
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