Commercial construction.Long-form deals. We built the pipeline.
Cemco Construction Corporation serves the California commercial construction market. We built the high-volume inbound and pipeline layer: 326 calls, 2,772 emails, and 2,257 tracked contacts in one CRM.
What changed for Cemco Construction Corporation
Big projects. Manual lead handling.
Cemco runs commercial construction across California, projects that take months to close and decades to remember. In a category where one bid response can be worth seven figures, sloppy lead handling is unaffordable.
The team was strong technically but the inbound layer was loose: bid requests in one inbox, RFPs in another, GMB inquiries somewhere else. No unified system, no follow-up discipline, no review velocity.
The job: build the operational discipline behind the construction craft, capture every inbound, route every bid request, and track every prospect through the long evaluation cycle.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
Every bid. Every review.
Contact Database
Email Touchpoints
Inbound Calls Logged
Reviews Generated
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
Let’s do this for your brand.
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