Roofing in the Northeast.Storm + scheduled mix. We built the engine.
Roofing Quality Plus Construction serves the NY market with residential and commercial roofing. We built the inbound + estimate + booking pipeline that handles 187 calls, 26+ hours of conversation, and 61 form submissions through one CRM.
What changed for Roofing Quality Plus Construction
Mixed demand. Manual coordination.
Roofing Quality Plus runs both emergency (storm-driven) and scheduled (replacement and repair) roofing across the New York metro. Two different sales cycles, both demanding response.
Inbound was healthy but coordination was manual: estimators double-booked, callbacks slipping, and the storm-vs-scheduled flow getting blended into one chaotic pipeline.
The job: build a CRM that separates emergency from scheduled, routes estimates to the right team, and tracks every project through to the appointment booked.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
Volume managed. Projects tracked.
Conversation Time
Inbound Calls
Form Submissions
Active Leads
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
Let’s do this for your brand.
Free strategy call. We’ll look at your current numbers and tell you exactly where the opportunity is.
No contracts required · 30 minutes · Specific to your business