Construction trades.Massive contact base. We built the pipeline.
NETTEK Construction Services runs construction trades work out of Taylor Mill, KY. We built the high-volume pipeline that captures 7,626 contacts, 4,907 emails, and 127 inbound calls: all flowing through one CRM with project-stage visibility.
What changed for NETTEK Construction Services
Massive contact base. No pipeline visibility.
NETTEK Construction Services operates in the construction trades, a category with massive lead volume across residential, commercial, and trade-partner work. The brand had built a 7,000+ contact database, but managing it was breaking the team.
Leads sat in inboxes. Bid responses slipped. Nobody had a single view of the pipeline. Leadership had no visibility into what was hot, what was warm, and what was about to close.
The job: install the CRM that handles the scale, pipeline visibility, automated nurture, and tracking discipline that turns 7,000+ contacts into a forecastable revenue stream.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
Scale + visibility.
Contact Database
Email Touchpoints
Inbound Calls
SMS Conversations
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
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