Already packed.Still leaving money out. We added 62× ROAS.
Chaat House, the sister concept to Dosa House, was pulling strong organic numbers in Seattle. Loyal regulars, packed weekends, zero ad spend. We layered Google + Meta on top and added a +51% monthly revenue lift that sustained for 8 consecutive months.
What changed for Chaat House
Already packed. Still leaving money out.
Chaat House, the sister brand to Dosa House under the same Seattle ownership, was a healthy restaurant in its own right, driven by loyal regulars, strong word-of-mouth, and packed weekends. No paid spend. No acquisition engine.
The food, the location, and the brand had earned real equity in Seattle's South Indian dining scene. But there was a hard ceiling on organic-only growth, and a wide-open gap on catering, where every high-AOV search was converting elsewhere.
The product was already great. The visibility layer was the lever.
No Paid Acquisition
100% organic dependency. Zero capture of high-intent diner and catering searches across the Seattle metro.
Catering Going to Competitors
High-AOV catering and event queries were converting on other restaurants. Chaat House had no visibility on the most lucrative searches.
No Frequency Layer
Website visitors had no follow-up touchpoint. Local audiences outside the regular base had zero brand recall.
Plateaued Organic Ceiling
Monthly revenue had stabilized. No structural reason for growth without adding a new acquisition channel.
Two channels. One compounding engine.
Google Search to capture high-intent diners and catering queries. Meta to build frequency and retarget warm audiences. A closed loop that compounded month over month.
High-Intent Demand Capture
Google Search ads on "Indian restaurant Seattle", "chaat near me", "South Indian food Seattle", and catering queries. Placed Chaat House in front of buyers ready to order, book, or cater, without cannibalizing Dosa House's keyword set.
Catering-Specific Targeting
Dedicated campaigns for high-AOV catering queries: corporate orders, party trays, large events. Different intent, different bidding, different creative. The biggest single-order revenue lever in the business.
Meta Awareness + Retargeting
Layered Meta to build local Seattle-metro frequency and retarget website visitors. Extended reach beyond pure search intent and held the revenue floor through Q4 seasonality.
8 months. +51% every month.
Monthly Revenue Lift
Organic baseline → +51% sustained 8 months
Return on Ad Spend
No paid channel → 62× ROAS · every $1 → $62
Catering Growth
33 large orders / mo → 91 large orders / mo
Peak Performance Month
Timeline
Jan-Apr: Organic Baseline
Established a 4-month organic baseline. No paid spend. Pure regulars, walk-ins, and word-of-mouth. The benchmark we’d measure everything against.
May: Google Ads Launch
Launched Google Search campaigns on high-intent diner and catering keywords. First month delivered a +22% lift over baseline, proof of channel viability inside 30 days.
Jun-Aug: Momentum Builds
Bid optimization and keyword expansion drove monthly lift from +22% to +45% to +65%. Catering campaigns started compounding into the AOV mix.
October: Peak Month
Hit +66% lift over baseline, an all-time monthly high. Scaled spend on the highest-performing catering clusters with ROAS holding above 60×.
Nov-Dec: Meta Added · Floor Held
Layered Meta awareness and retargeting to hold the post-October floor. Sustained +50-57% lift through Q4 despite seasonal softness in dine-in.
Then the upside is even bigger.
Free strategy call. We’ll look at your current numbers and tell you exactly what you’re leaving on the table.
No contracts required · 30 minutes · Specific to your business