Already great.Healthy organic base. We added 37× ROAS.
Dosa House was already running well, purely on organic. No ads, no paid channels. We layered Google + Meta on top and added a +35% monthly revenue lift that sustained for 8 consecutive months.
What changed for Dosa House
Already good. Could be great.
Dosa House was already a healthy business, driven entirely by organic word-of-mouth, repeat diners, and walk-ins. No ads. No paid channels. No acquisition engine.
The product was strong, the location worked, and the brand had real local equity. But there was a ceiling on organic-only growth, and a visible gap between what the restaurant could be doing and what it actually was.
Catering, in particular, was an untapped revenue lever. High-AOV orders sitting on the table while every catering search query went to a competitor.
No Paid Acquisition
100% organic dependency. Zero paid capture of high-intent diner and catering searches in the Seattle market.
Catering Demand Going Elsewhere
High-AOV catering queries were converting on competitor restaurants. Dosa House had no visibility on these searches.
No Retargeting Layer
Website visitors and warm audiences had no follow-up touchpoint. Frequency was zero outside the dine-in moment.
Hard Organic Ceiling
Monthly revenue had stabilized. No structural reason for growth without a new channel. The plateau was real.
Two channels. One compounding engine.
We layered Google Search to capture high-intent diners and catering queries, then added Meta to build frequency and retarget warm audiences, creating a closed loop on top of the existing organic base.
High-Intent Demand Capture
Google Search ads on “Indian restaurant Seattle”, “dosa near me”, and catering queries. Put Dosa House in front of buyers actively ready to order or book, the highest-converting traffic on the internet.
Catering-Specific Targeting
Dedicated campaigns for high-AOV catering queries: corporate orders, party trays, large bookings. Different intent, different bidding, different creative. Big single-order revenue lever.
Meta Awareness + Retargeting
Added Meta from Month 5 to build local frequency and retarget website visitors. Extended reach beyond pure search intent and held the revenue floor through Q4.
8 months. +35% every month.
Monthly Revenue Lift
Organic baseline → +35% sustained 8 months
Return on Ad Spend
No paid channel → 37× ROAS · every $1 → $37
Catering Growth
48 large orders / mo → 89 large orders / mo
Peak Performance Month
Timeline
Jan-Apr: Organic Baseline
Established a 4-month organic baseline. No paid spend. Pure word-of-mouth, repeat customers, and walk-in traffic. The benchmark we’d measure everything against.
May: Google Ads Launch
Launched Google Search campaigns on high-intent diner and catering keywords. First month delivered a +26% lift over baseline, proof of channel viability inside 30 days.
Jun-Jul: Momentum Builds
Bid optimization and keyword expansion drove monthly lift from +26% to +40% to +51%. Catering campaigns started compounding into the AOV mix.
August: Peak Month
Hit +58% lift over baseline, all-time monthly revenue high. Scaled spend on the highest-performing clusters with ROAS holding above 35×.
Sep-Dec: Meta Added · Floor Held
Layered Meta awareness and retargeting to hold the post-summer floor. Sustained +25-30% lift through Q4 despite seasonal softness in dine-in.
Then the upside is even bigger.
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