No reviews.No followers. Now 2× YoY growth.
Mithai Sweet Factory opened in April 2024 with no presence, no reviews, no followers. We built their entire local engine, GMB + Google PMax + Meta, and doubled online sales year-over-year inside 12 months.
What changed for Mithai Sweet Factory
Brand-new shop. Zero digital presence.
Mithai Sweet Factory opened its doors in April 2024, a brand-new Indian sweets shop in Canada with no digital footprint, no reviews, no followers, no paid presence anywhere.
The product was unique. The local South Asian diaspora was a clear demand pool. But none of the demand had any way to find the store, and a sweets shop competing in Diwali season needs visibility long before Diwali arrives.
The clock was on: build the entire local acquisition engine before the first peak season hit.
Zero Local Visibility
No Google Business Profile presence. No map pack ranking. Direction requests: 0. The store didn’t exist on local search.
No Reviews · No Social Proof
A brand-new store with zero reviews and zero followers competing against established sweets shops with years of trust signals.
No Catering Pipeline
Corporate gifting and catering, the highest-AOV segment in the business, had no campaign, no funnel, no inbound flow.
Diwali on a Deadline
First peak season landed less than 7 months after launch. The acquisition engine had to be live and converting before October hit.
Three levers. One growth machine.
Local SEO dominance, high-intent paid capture, and social proof at scale: a flywheel that built momentum month after month from day one.
Own the Local Map Pack
Built and optimized the Google Business Profile from scratch: photos, categories, Q&A, and an active review-generation strategy. Mithai appeared in local sweet shop searches from week one.
High-Intent Demand Capture
Google Performance Max on local "Indian sweets near me", "mithai Canada", and catering queries, intercepting buyers at the exact moment of decision. Bid optimization compounded month over month.
Meta · Diwali + Corporate Gifting
Meta campaigns built brand frequency with local South Asian diaspora audiences and ran dedicated Diwali and corporate-gifting campaigns, turning casual scrollers into bulk-order inquiries.
12 months. Doubled YoY. 100+ catering leads.
YoY Online Sales Growth
Year-1 launch baseline → 2× Year-over-Year
Total Impressions
Zero reach → Google + Meta combined
Local Engagement
0 calls · 0 directions → 18.53K calls · 32.68K directions
Catering Pipeline
Timeline
Apr 2024: Day One
Store opened. Zero presence anywhere: no GBP, no followers, no reviews, no ads. The acquisition engine had to be built before peak season hit.
May-Jul: GMB + Ads Launch
Built and optimized the Google Business Profile. Launched Google PMax on local sweets and catering queries. Calls and direction requests climbing within weeks.
Aug-Oct: Meta Added · Pre-Diwali Ramp
Layered Meta with local geo-targeted reach and corporate-gifting messaging. Call volume crossed 1,700+ / month heading into peak season.
Oct-Nov: Diwali Campaign
Diwali and corporate gifting campaigns hit. 100+ catering and corporate-gifting leads landed during the peak window, first major bulk-order season for the brand.
Mar-May 2025: All-Time Peaks
Year-2 ramp delivered all-time monthly highs on calls (1,850+ / month) and direction requests, with online sales hitting 2× the launch-year baseline.
Let’s get the phone ringing.
Free strategy call. We'll map out what your first 12 months should look like: visibility, calls, catering, all of it.
No contracts required · 30 minutes · Specific to your business