Multi-location chain.Year 1: +25% YoY. Year 2 YTD: +42%.
Indian Sweet Master runs a chain of restaurants across Canada. Sales were already real, but growth had a ceiling. We built a multi-pronged demand-gen + demand-capture engine across Google and Meta, and turned year-on-year growth into a compounding curve: +25% in Year 1, +42% in Year 2 YTD.
What changed for Indian Sweet Master
Multi-location chain. Real sales. Real ceiling.
Indian Sweet Master operates a chain of restaurants across Canada: established brand, loyal customer base, real revenue. By the numbers, things were already working.
But every multi-location chain hits the same wall: growth that depends on word-of-mouth and walk-in traffic stops compounding once the local audience is saturated. The next leg of growth has to come from somewhere else, and it had to scale consistently across every location, not just one.
The brand had earned the right to be everywhere. The acquisition layer to get them there hadn’t been built.
No Unified Demand Capture
High-intent searches for Indian sweets, restaurants, and catering across the chain’s metros were converting on competitor properties, not Indian Sweet Master.
No Brand Frequency Layer
Local audiences within a 15-mile radius of each location had no recurring brand exposure. Recall was patchy. Repeat visits depended entirely on memory.
Inconsistent Multi-Location Performance
Some locations were carrying the chain. Others were under-indexing. No paid system to even out demand across every store at the same time.
Organic-Only Growth Ceiling
Word-of-mouth had taken the brand as far as it could. Without a paid acquisition engine, year-over-year growth was capped at single-digit drift.
Three layers. Multi-pronged by design.
Demand capture on Google + GMB, demand generation on Meta with hyper-local 15-mile targeting, and a brand-recall frequency layer running underneath both. Multi-location, one playbook.
Demand Capture · Google + GMB
Full GMB optimization across every location plus Performance Max Local Ads on high-intent search and listing queries. Every restaurant in the chain made discoverable on the map pack and intercepting buyers at the moment of decision.
Demand Generation · Meta 15-Mile
Meta engagement campaigns with a strict 15-mile radius around every location. Geo-targeted creative that spoke to local diaspora communities, generating warm demand that fed straight into the Google capture funnel.
Brand Recall · 4.63 Frequency
Layered frequency targeting to hit local audiences an average of 4.63 times per cycle: the recall density needed to convert casual scrollers into repeat customers and turn every store into a regular destination.
Two years. Compounding growth.
Year 1 · YoY Sales Growth
Organic-only baseline → +25% YoY · 2023 → 2024
Year 2 YTD · YoY Sales Growth
+25% Year-1 lift → +42% YoY · 2024 → 2025 YTD
Conversion Rate
Industry avg: 3-5% → 51.71% · ~10× industry
Cost per Conversion
Local Engagement
Conversions Captured
Timeline
Mar 2024: Engine Launch
GMB optimization rolled out across every chain location. PMax Local Ads launched on high-intent restaurant and Indian sweets queries. Meta engagement campaigns live with 15-mile geo-targeting.
Mar-Jun 2024: Foundation Quarter
Bid optimization, audience refinement, and creative iteration. Local frequency built up toward the 4.63 target. Demand-capture funnel started intercepting search traffic at scale.
Jul-Dec 2024: Year 1 · +25% YoY Locked In
Compounding monthly lift across every location. By end of 2024, total chain sales were +25% YoY vs 2023, the first full year of the engine running.
Jan-Apr 2025: Year 2 · Acceleration
Year-2 YTD growth pacing well ahead of Year-1 trend. Conversion rate stabilized above 50%. Cost per conversion held at CA$0.35 even on scaled spend.
May-Jul 2025: +42% YoY YTD
Year-2 YTD growth reached +42% YoY, the engine compounding rather than plateauing. Every chain location now pulling growth at the same time.
Let’s compound your growth.
Free strategy call. We'll map demand-gen and demand-capture across every one of your locations, and show you where the next +20% is hiding.
No contracts required · 30 minutes · Specific to your business