Coastal construction.Project-cycle business. We built the operations layer.
Rock Solid Construction serves North Myrtle Beach, SC with general contracting and residential builds. We built the unified inbound + project pipeline system (139 calls, 569 emails, and 105 form submissions) running through one CRM.
What changed for Rock Solid Construction
Coastal market. Project coordination chaos.
Rock Solid Construction serves the North Myrtle Beach coastal market, a category where projects mix repair, renovation, and new build, each with its own sales cycle and decision dynamic.
The team was strong on craft but the operational layer was manual: bid inquiries scattered across email and phone, project coordination living in spreadsheets, and review velocity capped by lack of follow-up.
The job: install the CRM that runs the operational side, every inquiry routed, every estimate tracked, every project visible from quote to completion.
Leads Scattered Across Channels
Phone calls, web forms, Facebook messages, GMB inquiries, all landing in different inboxes with no unified follow-up.
Slow Estimate Response
Homeowners get 3 quotes. Whoever responds first usually wins. Slow response = lost job, every time.
Review Velocity Stalled
Great work was happening, and zero of it was making it onto Google. GMB ranking was capped by stale review counts.
No Repeat Customer Engine
Past customers were one-and-done. No nurture, no seasonal upsell, no referral system pulling LTV out of an existing base.
Three layers. Built for the category.
Residential trades win on trust and response time. We built a unified pipeline that captures every lead, books estimates fast, and turns satisfied customers into Google reviews.
GMB + Local Search
Google Business Profile rebuilt for service-area dominance. Local search and PMax campaigns built around high-intent buyer queries inside the service radius.
Unified Lead Pipeline
Phone, web form, and chat all land in the same CRM. Auto-assignment to estimators, instant SMS confirmation, and no lead falls through the cracks.
Review Generation
Post-job review request automation that drives the GMB review velocity that fuels the next round of local search rankings. The flywheel that compounds.
Operations dialed in.
Inbound Calls
Email Touchpoints
Form Submissions
Active Lead Database
Timeline
Phase 01: Foundation + Audit
Audited current lead flow, response times, GMB state, and review velocity. Mapped the unified pipeline build.
Phase 02: GHL Pipeline Live
All inbound channels routed into one GoHighLevel pipeline. Estimator assignment automated. SMS confirmation on every new lead.
Phase 03: Review Engine Started
Post-job review automation rolled out. GMB profile rebuilt. Local search ads launched on high-intent service queries.
Phase 04: Compounding System
Reviews fueling GMB rank. GMB fueling inbound. Inbound feeding pipeline. Pipeline closing jobs. The flywheel is spinning.
Results like this, in other accounts.
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